Previous Next To launch a new lottery that celebrates 100 years of Latvia, the strategy was to really find some values to support, instead of just writing patriotic slogans on scratch cards. So Latvijas Loto really got into Latvian paintings, established a grant and started to advertise Latvian art on lottery tickets. The result –…
Play Play Previous Next Customer: Latvijas Loto Work: ATL Talking about lotteries, luck can make you rich. But it is not legal to say it on ATL channels. Luckily, the moments of luck also bring out the next most wanted thing – beautiful, natural expressions on your face. Whether it is a smile, scream of surprise or…
Previous Next Customer: Latvijas Loto Work: ATL, BTL What do locals do to attract luck? That was the question behind the Latvijas Loto brand campaign. The answer was a lot of weird things. And this approach for the creation of a video turned out to be both more successful and much safer legally than showing a pile of…
Play Play Previous Next Customer: Ministry of Welfare Work: ATL Everyone should have a career that fits. Not every job is for anyone. The same applies to people with special psychological needs. This was the insight for “Human/Person, not a Diagnosis Campaign”. The results – 88% of people admitted that people with special psychological needs are not…
Warning for Seniors Customer: Latvijas Dzelzceļš Work: ATL, BTL, Case study The older, the smarter – seniors don’t listen to anyone’s advice. The two exceptions are their children and doctors. This insight was used to reduce accidents on railways caused by elderly people, who also were the victims in those accidents. The key was to get them to…