The new Maestro is here. Agency: TBWA Latvija Creative: Kaspars Eglītis AD: Inta Brūniņa Proj/dir: Daina Čakste / Krista Niedra Production: Creator Director: Papa Chi Chi
Customer: McDonald’s Work: ATL, BTL Just like the burgers themselves, the communication materials for McDonald’s Maestro series of burgers are 100% made in Latvia. Two robots were specially built for the purposes of filming this campaign’s product ingredients. In various ways, the robots moved, tossed and arranged them. The appearance and corrections to products were designed by a specially recruited food specialist from Germany, working in a team with two professional chefs from Latvia. Likewise, the accompanying music orchestra arrangement was composed and performed with live instruments right here in Latvia. Both burgers were created by chef Lauris Aleksējevs in honour of McDonald’s 25th anniversary in Latvia.
Play Previous Next Customer: McDonald’s Work: ATL, BTL, POS Latvian gourmets are no longer giggling about calling McDonald’s a “restaurant” after the launch of the Chef Burger. Using he recipe and endorsement of a star chef, creative BTL moves, smart cooperation with influencers, and voila – you get a premium burger sales increase of 60%!