ABSOLUT Art Jam

Many people had to face as a result of COVID-19, but the entertainment industry was hit especially hard, leaving numerous creative people without income. Absolut has always stood for supporting art and celebrating creativity, which is why a considerable part of the brand’s marketing budget was redirected to aid creative people. There was a condition,…

ABSOLUT Art TeleAuction

To support artists suffering from the consequences of COVID-19, we created another online event — ABSOLUT Art TeleAuction. However, instead of the artists just bagging the money and the whole thing looking like a charity campaign, we gave them a chance to earn the money as if they would be doing a regular job: We…