The forest is the green gold of Latvia. Yet there are too many forest owners who simply don’t know the basics of the forestry. They easily get confused by prejudice, envy, dishonest offers and crazy ideas of what’s good for the forest and nature. The forests don’t get enough care, the owners don’t get enough…
Many people had to face as a result of COVID-19, but the entertainment industry was hit especially hard, leaving numerous creative people without income. Absolut has always stood for supporting art and celebrating creativity, which is why a considerable part of the brand’s marketing budget was redirected to aid creative people. There was a condition,…
We took a 16mm film camera and captured various scenes of Riga in autumn and interviewed various locals talking about their wardrobe. The idea of the campaign is to celebrate people’s choices when it comes to the colour of their clothing, because the way we dress conveys both an attitude we seek to express externally,…
To support artists suffering from the consequences of COVID-19, we created another online event — ABSOLUT Art TeleAuction. However, instead of the artists just bagging the money and the whole thing looking like a charity campaign, we gave them a chance to earn the money as if they would be doing a regular job: We…
Elektrum self-service portal campaign during the COVID-19 crisis turned into a social activity. Its message – help the seniors, who are used to the customer service centre, pay the bills on the internet. Or – if it’s possible – pay your mum’s bill!