PlayPlayPreviousNext Customer: Latvijas Loto Work: ATL Talking about lotteries, luck can make you rich. But it is not legal to say it on ATL channels. Luckily, the moments of luck also bring out the next most wanted thing – beautiful, natural expressions on your face. Whether it is a smile, scream of surprise or even tears –…
Both in Europe and around the world, it is common practice for part of the funds raised in a national lottery to be paid out in winnings, while part goes to the national budget and is used for public interest purposes. “”The movement that unites” will be a similar initiative – with the help of…
Previous Next To launch a new lottery that celebrates 100 years of Latvia, the strategy was to really find some values to support, instead of just writing patriotic slogans on scratch cards. So Latvijas Loto really got into Latvian paintings, established a grant and started to advertise Latvian art on lottery tickets. The result –…
Previous Next Customer: Latvijas Loto Work: ATL, BTL What do locals do to attract luck? That was the question behind the Latvijas Loto brand campaign. The answer was a lot of weird things. And this approach for the creation of a video turned out to be both more successful and much safer legally than showing a pile of…