Customer: Latvijas Loto

Work: ATL

Talking about lotteries, luck can make you rich. But it is not legal to say it on ATL channels. Luckily, the moments of luck also bring out the next most wanted thing – beautiful, natural expressions on your face. Whether it is a smile, scream of surprise or even tears – luck makes you beautiful. The same thing this campaign did for Latvijas Loto.