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Category Archives: Latvijas Dzelzceļš

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Warning for Juniors

ATL, BTL, Latvijas Dzelzceļš, WorksBy krishjanisOctober 25, 2020Leave a comment

Play Previous Next Customer: Latvijas Dzelzceļš Work: ATL, BTL How to get young people to listen to warnings, if they listen to no one but their headphones and smartphones, even when crossing dangerous railways? Come up with a song and video that shows how not paying attention puts you in a bad situation! Results – accidents involving juniors…

Warning for Seniors

ATL, BTL, Case study, Latvijas Dzelzceļš, WorksBy krishjanisOctober 25, 2020Leave a comment

Warning for Seniors   Customer: Latvijas Dzelzceļš Work: ATL, BTL, Case study The older, the smarter – seniors don’t listen to anyone’s advice. The two exceptions are their children and doctors. This insight was used to reduce accidents on railways caused by elderly people, who also were the victims in those accidents. The key was to get them to…

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