Warning for Juniors
Customer: Latvijas Dzelzceļš
Work: ATL, BTL

How to get young people to listen to warnings, if they listen to no one but their headphones and smartphones, even when crossing dangerous railways?

Come up with a song and video that shows how not paying attention puts you in a bad situation! Results – accidents involving juniors fell by 50%.

Share this post:

Share on twitter
Share on facebook
Share on linkedin