Work: ATL, BTL
The Tet brand is committed to helping people sort out their daily problems.
As soon as we learned that we would be communicating a solution that shows the price time of arrival of the Tet repairman, we understood that this would alleviate a painful problem that’s existed for decades. Customers no longer have to spend all day waiting at home, miss work or tense up every day they hear the usual noise on the staircase. People no longer have to feel as if the repairman has tied them to their home. To compare the Tet repairman to other repairmen, we created this hyperbolised story.