Both in Europe and around the world, it is common practice for part of the funds raised in a national lottery to be paid out in winnings, while part goes to the national budget and is used for public interest purposes.

“”The movement that unites” will be a similar initiative – with the help of the “Sporta loterijas”, funds will be attracted for another good goal – youth sports,” emphasizes Edgars Lediņš, a member of the Board of Latvijas Loto.

The TBWA team is proud to create the communicate for this important goal.

Agency: TBWA Latvija
Creative: Kaspars Eglītis
AD: Inta Brūniņa
Proj/dir: Elīna Vagre
Production: MFproduction
Director: Pauls Kesteris
DOP: Janis Jurkovskis