Call Things their Real Names!
Customer: PTAC
Work: ATL, PR, Digital

The loan market speaks such a sophisticated language. And people increasingly get tangled up in debt. Is this a coincidence?

Anyway, a campaign led by the Ministry of Welfare changed the situation by calling credits, leases and all other possible loans by one name – debt.

The result? Some non-bank creditors got a bit angry, some people got less in debt.

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