Customer: Ministry Of Welfare
The goal of this campaign is to talk about the integration into society of people with a disorder of a mental or functional nature.
We wanted to make this story 100% authentic, avoiding the impression of a polished ad, reflecting the real daily lives that these people experience.
None of the people that appear in the campaign is an actor, it is completely produced in documentary style. We have depicted a small part of these people’s daily lives with fastened cameras, who content can be experienced in various ways, ranging from virtual reality glasses through to television clips viewed from a first person perspective.”