A State enterprise, corporate, cold and pricy. How to make people love that, when much cheaper and friendlier rivals are invading the market? By being honest, self-ironic and demonstrating great vision.
Lattelecom rebranded as a local enterprise with world-class ambitions, standards, achievements and a sitcom. Thus becoming not just commercially successful, but also one of the most quoted and influential Latvian brands ever, doing 18 brand campaigns in five years.