ALFA Rebranding

< Go Back Alfa Rebranding Alfa Rebranding Alfa Rebrending Alfa Rebranding ALFA rebranding Customer: Shopping Centre “Alfa” Work: ATL. POS When there are new players in town that all shout like they own the city, our client had to regain the status of the No.1 shopping mall. Did we have to shout louder? No. We…

CENTENNIAL LOTTERY

< Go Back CENTENNIAL LOTTERY To launch a new lottery that celebrates 100 years of Latvia, the strategy was to really find some values to support, instead of just writing patriotic slogans on scratch cards. So Latvijas Loto really got into Latvian paintings, established a grant and started to advertise Latvian art on lottery tickets.…

Warning for Seniors

< Go Back Warning for Seniors Customer: Latvijas Dzelzceļš Work: ATL, BTL, Case study The older, the smarter – seniors don’t listen to anyone’s advice. The two exceptions are their children and doctors. This insight was used to reduce accidents on railways caused by elderly people, who also were the victims in those accidents. The…